Professional Speaker | Organizational Psychologist | Transformation Strategist & Creator of the Culture of One™

In Person and Virtual Speaker

MARKED BY PURPOSE

SIGNATURE KEYNOTE

Book Chris

Watch Chris

Speaker Packet

Transformation doesn’t happen by accident.

It begins with purpose and flourishes when the right conditions are present.

CHRIS PINEDA

This transformational keynote was born from a near impossible challenge: to ignite lasting transformation in his community with the promise of unlimited resources. For three years, nearly every effort fell short. Change seemed out of reach—until Chris turned to the wisdom of his indigenous heritage.

From that breakthrough came the Culture of One™ and the 7 Conditions of Transformation™—a framework that moves leaders and organizations beyond transactional culture into true transformation. At its foundation lies PURPOSE.

Through story, ritual, and reflection, Chris invites participants to uncover their deeper WHY,

mark themselves with a symbol, and memorialize it with a professional portrait—a lasting reminder of their commitment.

Audiences leave not just inspired, but marked by purpose—equipped with clarity and ready to spark transformation in their organizations and communities.

WHERE PURPOSE BECOMES PERMANENT

Leadership conferences & company retreats

Education and nonprofit summits
Faith-based and community leadership events
Corporate culture and team development gatherings

THIS PROGRAM IS PERFECT FOR LEADERS AND TEAMS

Clarity of purpose with a powerful personal “why” statement.
Experience a purpose-marking activity rooted in indigenous tradition.
Memorialize commitment with a professional portrait.
Make the move from transactional to transformational leadership.
Leave inspired to build communities that spark real transformation.

YOUR AUDIENCE WILL LEAVE WITH

BOOK A DISCOVERY CALL

What are you doing to help your organization and your people catch transformation?

I don’t just teach leadership skills —I help organizations live them. Through a research-backed, systematized approach, I empower leaders design and implement a truly transformational work culture—one where connection drives performance and people don’t just work for an organization, but with it.

By integrating indigenous wisdom with modern leadership strategies, I guide teams in shifting from transactional interactions to a Culture of One™—where inclusion, trust, and collective purpose fuel lasting change.

True transformation isn’t taught—it’s caught.

Are the 7 Conditions of Transformation at work in your culture—or are you leaving transformation to chance? Let’s make it intentional.

Book a Consultation

Chris brings you in and makes you feel comfortable, even though he knows WAY more than we do on these topics. He is inclusive and allows exploration of thought.

Tom Hoffert Executive Director, Salem Chamber of Commerce
This leadership curriculum completely rewired my way of thinking about how to be a leader. With his "rooted in" approach, he navigates you thorugh every day interactions and how you can show up in those interactions as a more genuine, empathetic and outward person. We've seen tremendous success in our community in organizations that are using his framework and this is just the beginning. I'd recommend to anyone in an organizational leadership role to reach out to Chris.

Zackary L. Reitan Co-Founder & Managing Director at Commonground
Having been to a lot of conferences, seminars, formal and informal training sessions, I have seen a lot of speakers discussing a myriad of topics. As a professional trainer, I often find myself picking apart speakers and looking for both holes in their approach and ways I can improve my own speaking engagements. One thing I have found with Chris is that he not only has a command of the material he is teaching but also the humility that allows for his delivery to come across in a more engaging and genuine manner. Chris’s delivery has a way of leaving the listener on the edge of their seat, only to come through with what almost feels like a tangible item in your hand to be put to use. Chris has a ton of energy and positivity and even during some drier areas of instruction, I never felt “drug through the mud” as he has a way of making things feel upbeat, useful and connected to other topic areas. In a world full of negativity and cynicism listening to and learning from Chris has been a breath of fresh air. It has been quite a thing to witness and one I am very fortunate to have been a part of. Hassan Hassan Firearms Training Coordinator, Department of Public Safety

Hassan Hassan Firearms Training Coordinator, Department of Public Safety
I would recommend Chris as a speaker because of his vast knowledge, life experience, and ability to captivate a room with his story. Chris cares deeply for others and his authenticity shines through. I have had the pleasure of working with Chris for 5+ years and have been grateful for his expertise surrounding leadership and conflict resolution. He has done a wonderful job every single time and has helped my teams reach new heights. Chris is someone I recommend highly and can guarantee he will bring value to your organization.

Whitney Pitalo Assistant Women’s Soccer Coach, Boston College
I highly recommend Chris Pineda as an incredible speaker. He brings enthusiasm, motivation and passion to his presentations drawing from his life experiences. Chris' ability to speak from the heart with authenticity and wisdom resonates deeply with his listeners inspiring them to understand their potential. What really sets Chris apart is his skill in weaving analogies from his family heritage into his teachings. He leaves his audience with impact, empowering them to move forward in their lives with purpose and determination to put his teachings into practice personally, professionally and within their community.

Brooke Goldsby Executive Director, Salem Angels
Chris consistently exhibits humility and gritty determination in finding and discerning solutions. It’s these moments where you really learn what someone is made of and Chris stood tall and shined each and every time despite uncertainty and associated fear of the unknown.

Jason Tokarski Vice President, Mt Wes Philanthropies
New List Item

Description goes here

Meet Chris Pineda

Founder of Groundwork Leadership
Creator of the Culture of One™ System

Dr. Chris Pineda is an organizational leadership psychologist, speaker, and author whose work sits at the intersection of indigenous Filipino wisdom, modern psychology, and purpose-driven leadership. He is the creator of Culture of One™, a transformational philosophy that teaches leaders to reflect on their past, live fully in the present, and prepare for the future together. His accompanying methodology—The 7 Conditions of Transformation™—equips people and organizations with the universal truths needed to create environments where transformation can thrive.

Chris’s journey spans healthcare leadership, philanthropy, education, and community development. Across every industry, he has seen the same truth repeated: transformation begins within people, not programs. When leaders grow in purpose and relationship, culture changes at scale.

As a CEO, consultant, and keynote speaker, Chris has helped executives, educators, and community leaders design cultures built on trust, belonging, and human-centered leadership. His upcoming book, Beneath the Transaction, equips leaders everywhere to build transformational lives, teams, and organizations.

Chris founded Groundwork Leadership to activate a global movement of purpose and transformation—with one leader, one moment, one shift at a time.

Speaker Reel

Speaker Packet

The Marked by Purpose

PORTRAIT EXPERIENCE

Keynote Participant

“This as such a powerful experience for me as a leader and as a person.”

Keynote Participant

“I’ve struggled for 10 years to really nail down my purpose in words that matter to me and after this experience things just clicked. I am now deeply connected to my purpose, it reminds me of who I want to become.”

**Transformation begins with purpose— and purpose begins with people.**

Bring the spirit of transformation to your organization with Marked by Purpose™—a powerful keynote where people look beyond the transaction and reconnect with their purpose and their colleagues.

Book a Speech

THE CULTURE OF ONE™ PHILOSOPHY

Transformation begins within.

Culture of One™ is more than a leadership philosophy—
it is a worldview.

Rooted in indigenous Filipino wisdom, Culture of One™ teaches leaders to reflect on where they’ve come from, live with intention in the present moment, and prepare for the future—together.

It is a new way of seeing yourself, your work, your relationships, and the world around you.

Culture of One™ empowers the individual to:

Become grounded in purpose
Build deeper, more trusting relationships
Create alignment and belonging
Lead with presence and humanity
Seek transformation wherever they live and work

Transformation is a journey, not a destination.
Culture of One™ invites leaders to live a transformational life—not just practice leadership skills.

Learn more

THE 7 CONDITIONS OF TRANSFORMATIONAL CHANGE™

The methodology that makes transformation possible.

While Culture of One™ is the philosophy,
The 7 Conditions™ are the method.

Transformational change doesn’t start with strategy, systems, or performance metrics.
It starts with people — and the internal conditions that shape how they think, feel, act, and connect.

The 7 Conditions of Transformational Change™ are the psychological, relational, and cultural foundations that help leaders move beyond the transaction and ignite real transformation inside themselves, their teams, and their organizations.

We can’t promise transformation in a person or organization.
But we can build the conditions in which transformation becomes inevitable.

This methodology is woven into every keynote, cohort, coaching experience, organizational engagement, and cultural film we create.